About Us

We believe that shopping should be fun and memorable!

Shopping in our stores is fun when our guests leave our stores with an experience that they want to tell their friends and family about.

This is achieved by us delivering superior guest service, offering unique and high value products in an exciting retail environment.

The 4 Fundamentals of Success for Sherman Enterprises Inc.:

  1. Great Staff
  2. Great Service
  3. Great Products
  4. Great Finance

Successfully implementing and nurturing these four fundamental elements of our company, Sherman Enterprises Inc. will exceed in meeting our goals to our guests and to ourselves.

Great Staff:

We need to hire, train and retain people who believe in our mission. Our staff needs to believe and live our mission and our values. Each staff member must understand how their actions can impact our guests experience, impact the standing of our company our profitability and longevity.

We recognize the importance of having great staff. Great staff members are the backbone of the company.

Great Service:

Great Service is being aware of every guest in the store all the time and being prepared to assist them in any manner that makes their shopping experience fun, pleasant and memorable.

Examples of Great Service are:

  • Greeting every person when they enter the store
  • Offering a shopping basket
  • Sharing product information with guests – even before they ask you!
  • Making our guests smile
  • Surprising our guests with something new, new product, new events...
  • Carry their bags to their car
  • Take their coat for them so they may shop comfortably
  • Double bag their order if it is heavy

Great Products

We offer great products! This is probably our best and most influential achievement to date. Our product offering is always changing, evolving and following market trends.

Great Finance

We need to be critically aware on a daily basis of the financial position of the company. Everyone must focus on our daily sales goals – everyone needs to know the goal everyday and then act in a manner that will achieve that goal. I guarantee you that when we meet our sales goals, since they are based on our known expenses; we will have profits and everyone will receive compensation for achieving these goals.

Every business needs to make a profit:

  • Profits pay back loans
  • Profits allow for increasing inventory levels
  • Profits allow for staff bonuses
  • Profits allow for capital improvements such as
  • fixtures, lighting, new flooring, new computers, etc…
  • Profits allow a company to grow into other areas of business


  • Individuals:
    Every individual is valued and appreciated. Your commitment, your opinions, your decisions and even your mistakes are all valued. From these we all learn how to improve. These are all part of our success. The success of the company in turn creates the opportunity for each individual to be fulfilled and enriched; financially and emotionally.
  • Guests:
    Our guests are the lifeblood of our company. We realize that with each and every guest, we have the opportunity to improve and to grow the company. We achieve this by providing every guest with high value products and a superior and memorable shopping experience.
  • Quality:
    We pursue continuous improvement. We will strive to understand the requirements of our co-workers and customers; and then meet and even exceed those requirements.
  • Have Fun:
    We expect you to enjoy your job; if you don’t, why are you here? Loving what you do for work is critical to your happiness. And our guests will immediately be able to tell that you love your job and that translates to a better experience for our guests. So become our resident story teller, have a joke of the day, have a laugh with a guest everyday! Make your position fun! It’s really up to you!

Our Merchandise

The following two documents are posted in the store for our guests to read. We need to educate our customers about why and how we choose products as well as our pricing policy.

Our Pricing Policy

We focus on Great Staff, Great Products, Great Service and Great Finance. Our merchandise is priced to meet our need to run this business in a profitable manner. As with any company, as soon as we don’t make a profit, we have to borrow funds in order to remain in business; and if we go too long without profits, the business is no longer viable and we will have to close our doors.

Our prices are reflective of the high cost for some of our major expenses: rent, insurance, heat & electric, freight costs to receive our merchandise, property taxes and employment taxes.

We also have higher than normal labor costs for a retail business because we believe we need to treat our staff members as fairly as possible for the hard work they do every day here.

Your Purchases have allowed us to support:

Lamoille Area Cancer Network
Morrisville Youth Soccer Club
Stowe Weekend of Hope
Stowe Ski Museum
Stowe Rotary
Stowe Community Church
Lamoille Community Food Share
Lamoille Area Chamber Gift Basket Project
Clarina Howard Nichols Center
Lamoille County Court Diversion Program
Vermont Foodbank
and many individual community members and families in need.....

We support a number of groups, fund-raisers and causes. We focus on Lamoille Community Food Share, our local food bank, as we believe everyone deserves to eat and that no one in Lamoille County should be hungry. We also support students and causes in three area schools, we contribute to The United Way and Lamoille Home Health & Hospice to name just a few other organizations.